Development of an information system to justify the choice of databases when using CRM systems

Abstract

Introduction. This paper is about the development and research of a method for evaluating the performance of databases that are used in CRM systems. The development of a separate CRM system for each organization is determined by the inability to solve the tasks on the basis of ready-made existing platforms. Finished products are designed to solve typical problems, not suitable for all companies. While individual development allows us to solve the main issues of the company related to internal document management and customer relations.