The impact of social media on the image of a company

The growing usage of social media today is affecting many spheres of life including business and the means of running it. It goes without saying that social media is a powerful tool for promoting business, boosting brand awareness, and shaping a positive brand image. The role of social media in building a company image is crucial nowadays. A key feature of social media is its openness. Social media provide a virtual network place where people can enjoy expressing their opinions, exchange opinions, share experiences, and publish and control messages anywhere anytime