ANALYSIS OF STRATEGIC DIRECTIONS OF TOURISM DEVELOPMENT IN A PANDEMIC CONDITION

Abstract

Due to the COVID-19 pandemic, the development of the tourism industry is under serious threat. It is possible to get out of the crisis situation only with new specific approaches to the organization of tourist activity. After the pandemic, the worldview and psychology of consumption in general will inevitably change, which will mean a new stage of competition in tourism, which will lead to a completely new distribution of resources in this market. In this regard, the urgent problem is to identify priority areas for tourism development in conditions of risk and uncertainty, which can positively affect the economic growth of any country as a whole, as well as the economic development of individual regions.