• DEVELOPMENT OF VIRTUAL EVENT MARKETING 

  Chekan, N.; Moroz, L. (2012-12-06)

• THE PRINCIPLES OF INTERNET MARKETING CONCEPT 

  Bondar, I.; Yelizarova, K.; Matvienko, A.; Mel’nikova, I. (2012-12-06)

• THE ROLE OF A TRADE MARK IN FORMING A COMPANY’S IMAGE IN FOREIGN MARKETS 

  Bondar, I.; Yelizarov, I.; Chichkan, A.; Mel’nikova, I. (2012-12-06)

• REFERENTATION IN MARKETING COMMUNICATIONS SYSTEM 

  Arakelova, I. (2012-12-06)

• CUSTOMER INVOLVEMENT TO THE INTERACTION WITH THE COMPANY 

  Dolmatova, K. (2012-12-06)

• HOW THE CHANGES IN ADVERTISING INFLUENCE ITS EFFICIENCY 

  Kozeko, A. (2012-12-06)

• EFFECTIVE MARKETING FOR SMALL ENTERPRISES 

  Kuravlev, V. (2012-12-06)

• THE BRANDS’ HEROES – THE GIANTS OF FUTURE 

  Kurza, J.; Kostrytska, S. (2012-12-06)

• A COMMERCIAL BANK PERSONNEL MANAGEMENT COMPETITIVENESS IMPROVING BASED ON THE NON-FINANCIAL MOTIVATION FORMS 

  Myasnikova O. (2012-12-06)

• CUSTOMER VALUE IN INDUSTRIAL MARKETING 

  Pankevych, A.; Chuhray, N. (2012-12-06)

• THE ROLE OF COMPLEX MATHEMATICS IN DRAMATIC MARKETING IMPROVEMENT 

  Korshunov, Yu.; Krasavina, V. (2012-12-06)

• THE IMPORTANCE OF SLOGAN FOR BRANDING 

  Yushchuk, P.; Dzyaba, Y.; Pilova, K. (2012-12-06)

• THE ESSENCE AND BENEFITS OF BLUETOOTH - MARKETING 

  Yereskov, A.; Arakelova, I. (2012-12-06)

• BUSINESS PORTFOLIO AS STRATEGIC MARKETING MANAGEMENT’S OBJECT 

  Yavors’ka, K.; Solntsev, S. (2012-12-06)

• HOW TO TRANSLATE MARKETING MATERIALS 

  Tonkonozhenko, K.; Оrel, M. (2012-12-06)

• THE WAR OF BURGERS 

  Palivoda M.; Bardas, A.; Kostrytska, S. (2012-12-06)

• PECULIARITITIES OF THE MARKETING RISK ASSESMENT IN INVESTMENT PROJECTS 

  Ovchynnikova, A.; Solncev, S. (2012-12-06)

• THE CONSUMER INNOVATIVENESS RESEARCH: THE THEORETICAL DEFINITION 

  Nikolayeva, V. (2012-12-06)

• VIRAL ADVERTISING 

  Nepokulchytska K.; Lazutkina, A. (2012-12-06)

• FEATURES A CONSUMER BRAND PERCEPTION 

  Nagornaya, A.; Vecherov, V. (2012-12-06)

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