• CONFLICT AS A FACTOR OF COMMUNICATION DEVELOPMENT IN TOURISM 

      Naumik-Gladka K., Sliepakova K. (2021-05-12)
      In conflict situations, each interested person tries to defend the own opinion and achieve the own goals. In touristic sector a tourist would like to pay less but to obtain more touristic services. Any person in this case ...
    • COVID-19 AND PREDICTING SUSTAINABLE TOURISM RECOVERY: ADDITIVE MODEL 

      Dyomina, V. M.; Pobizhenko, I. (2021-05-12)
      The pandemic has revealed an opportunity for more diversified, ‘slower’, smaller, and more authentic experiences. We need to engage in a collective reflection on the future of tourism and on the sensitive links between ...
    • COVID-19 PANDEMIC AND RELIGIOUS TOURISM: PRESENT AND FUTURE 

      Borysova, O. (2021-05-12)
      Pandemic has temporarily halted and probably radically changed the way religious travel and rituals take place, there are at least three reasons why pilgrimage and religious tourism will not experience any long-term negative ...
    • CURRENT PROBLEMS OF STANDARDIZATION, CERTIFICATION AND CLASSIFICATION IN TOURISM 

      Kozynets, A.; Yurchyshyna, L. (2021-05-12)
      In order to form a dynamically growing tourism industry in Ukraine and increase the demand for these services around the world, it is necessary to internationally recognize the results of various enterprises in the field ...
    • DIGITALTOURISM AS A NEW OPPORTUNITY FOR TOURISM DEVELOPMENT IN COMPLEX AND UNCERTAIN MARKET CONDITIONS 

      Demydenko, M. (2021-05-12)
      The development of digital tourism has allowed much stronger competition than before. Digital tourism has profoundly changed travel agencies. The digital transformation has enabled a multiplicity of innovative start-ups ...
    • FORMATION OF KEY DEVELOPMENT FACTORS OF TOURIST INFRASTRUCTURE DURING THE PERIOD OF PANDEMIC IN GERMANY 

      Kazantseva, D.; Shapoval, V. (2021-05-12)
      This article allows us to make a conclusion that even in the conditions of pandemic, tourism exists and develops. Internal tourism and international tourism from the nearby European countries prosper In Germany. The pandemic ...
    • GASTRONOMY IN TOURISM 

      Tereshchuk, N. V. (2021-05-12)
      The marketing opportunities to gastronomy tourism are being developed by the countries given importance to that issue. Tourists' wishes to experience the local tastes in the destinations and accommodation facilities have ...
    • HISTORICAL AND CULTURAL HERITAGE OF THE COUNTRY AS A RESOURCE FOR THE DEVELOPMENT OF MODERN TOURISM 

      Lazko, D.; Shapoval, V. (2021-05-12)
      The historical and cultural heritage of the country is exactly where to invest, and it will pay off after all, every country has buffets, swimming pools and sunbeds, and the historical and cultural heritage is something ...
    • MANAGEMENT DEVELOPMENT OF MEDICAL AND HEALTH-IMPROVING TOURISM 

      Bondarenko, L. (2021-05-12)
      The most important areas of effective management of the field of medical and health-improving services is the development and implementation of projects and programs for their development, providing an organizational and ...
    • NATURAl, HISTORICAL AND CULTURAL BRANDS IN UKRAINE 

      Horiana, A.; Shapoval, V.; Hubkina, V. (2021-05-12)
      Place branding is a sphere where such things as templates, borders or even copies are not required. The idea of the brand must correspond to the singularity of a certain territory or place. Therefore, forming the brand of ...
    • NATURAL, HISTORICAL AND CULTURAL BRANDS OF PAVLOGRAD REGION 

      Boyko, T. (2021-05-12)
      In the conditions of a competitive struggle between cities, regions and countries, the problem of reproducing a unique and attractive image of the territory is actualized. Ukrainian cities have a unique cultural and creative ...
    • NNOVATIONS IN TOURISM 

      Dyba, S.; Herasymenko, T. (2021-05-12)
      Innovative technologies in the tourism industry are a requirement of the time, which allows not only to improve the quality of services, but also to rationally use all available resources for both tourists and tourism ...
    • PRACTICAL MODELS OF EFFECTIVE CRISIS MANAGEMENT AND BUSINESS IN TOURISM 

      Boryskina, Y.; Yurchyshyna, L. (2021-05-12)
      From the standpoint of managerial influence, the dynamic aspect of the development of crisis phenomena is becoming increasingly important as a consequence of the development of negative trends that can develop over time ...
    • PROBLEMS OF ECOLOGICAL TOURISM DEVELOPMENT IN UKRAINE 

      Grishina, U. O.; Beloborodova, M. V. (2021-05-12)
      We can also see the lack of established and working mechanisms that would ensure a constant connection between the owner of the farmstead, who is interested in selling their services and a client who wants to relax in one ...
    • PROSPECTS FOR THE DEVELOPMENT OF RURAL TOURISM IN THE DNEPROPETROVSK REGION 

      Herasymenko, T. (2021-05-12)
      An important part of tourism development planning is the effective implementation of «pilot» projects for rural recreation, which are carried out by the regional communal enterprise (RCE) «Center for Green Tourism and Folk ...
    • PROSPECTS FOR THE DEVELOPMENT OF TOURISM IN THE CONDITION OF DIGITAL TRANSFORMATION 

      Butenko, T.; Synyavina, Y. (2021-05-12)
      Digital and innovative technologies can significantly increase the level of development of the tourism sector, improve the quality of services and increase the competitiveness of tourism enterprises.
    • PROSPECTS OF DOMESTIC TOURISM DEVELOPMENT IN UKRAINE 

      Sarychev M., Herasymenko T. (2021-05-12)
      To ensure the revival and progressive development of Ukraine's tourism industry in the post-quarantine environment of increasing competition, it is necessary to understand the need for more quickly implementation of domestic ...
    • PROSPECTS OF TOURISM BUSINESS DEVELOPMENT IN UKRAINE 

      Popova, T.; Krasnoded,T. (2021-05-12)
      The improvement of Ukraine’s prospects on the global tourism market is thereby caused by three components in the domestic tourism market. The first factor is an objective demand of the consumer for qualitative travel ...
    • ROLE OF HISTORICAL AND CULTURAL HERITAGE IN THE DEVELOPMENT OF UKRAINIAN TOURISM 

      Horbatyuk, N.; Shapoval, V. (2021-05-12)
      The development of tourism in a country is closely linked to the historical and cultural heritage. It is thanks to tourism that many tourist routes are laid for the purpose of acquaintance, study, knowledge of a certain ...
    • SMART-TOURISM: NEW TECHNOLOGIES AND CHALLENGES OF MODERNITY 

      Kyryliuk, I. (2021-05-12)
      The problem of information provision and provision of services in the network of service of urban cultural tourism will be solved based on the analysis of the accumulated information about tourist objects and services. ...