• NATURAl, HISTORICAL AND CULTURAL BRANDS IN UKRAINE 

      Horiana, A.; Shapoval, V.; Hubkina, V. (2021-05-12)
      Place branding is a sphere where such things as templates, borders or even copies are not required. The idea of the brand must correspond to the singularity of a certain territory or place. Therefore, forming the brand of ...
    • NATURAL, HISTORICAL AND CULTURAL BRANDS OF PAVLOGRAD REGION 

      Boyko, T. (2021-05-12)
      In the conditions of a competitive struggle between cities, regions and countries, the problem of reproducing a unique and attractive image of the territory is actualized. Ukrainian cities have a unique cultural and creative ...
    • NNOVATIONS IN TOURISM 

      Dyba, S.; Herasymenko, T. (2021-05-12)
      Innovative technologies in the tourism industry are a requirement of the time, which allows not only to improve the quality of services, but also to rationally use all available resources for both tourists and tourism ...
    • PRACTICAL MODELS OF EFFECTIVE CRISIS MANAGEMENT AND BUSINESS IN TOURISM 

      Boryskina, Y.; Yurchyshyna, L. (2021-05-12)
      From the standpoint of managerial influence, the dynamic aspect of the development of crisis phenomena is becoming increasingly important as a consequence of the development of negative trends that can develop over time ...
    • PROBLEMS OF ECOLOGICAL TOURISM DEVELOPMENT IN UKRAINE 

      Grishina, U. O.; Beloborodova, M. V. (2021-05-12)
      We can also see the lack of established and working mechanisms that would ensure a constant connection between the owner of the farmstead, who is interested in selling their services and a client who wants to relax in one ...
    • PROSPECTS FOR THE DEVELOPMENT OF RURAL TOURISM IN THE DNEPROPETROVSK REGION 

      Herasymenko, T. (2021-05-12)
      An important part of tourism development planning is the effective implementation of «pilot» projects for rural recreation, which are carried out by the regional communal enterprise (RCE) «Center for Green Tourism and Folk ...
    • PROSPECTS FOR THE DEVELOPMENT OF TOURISM IN THE CONDITION OF DIGITAL TRANSFORMATION 

      Butenko, T.; Synyavina, Y. (2021-05-12)
      Digital and innovative technologies can significantly increase the level of development of the tourism sector, improve the quality of services and increase the competitiveness of tourism enterprises.
    • PROSPECTS OF DOMESTIC TOURISM DEVELOPMENT IN UKRAINE 

      Sarychev M., Herasymenko T. (2021-05-12)
      To ensure the revival and progressive development of Ukraine's tourism industry in the post-quarantine environment of increasing competition, it is necessary to understand the need for more quickly implementation of domestic ...
    • PROSPECTS OF TOURISM BUSINESS DEVELOPMENT IN UKRAINE 

      Popova, T.; Krasnoded,T. (2021-05-12)
      The improvement of Ukraine’s prospects on the global tourism market is thereby caused by three components in the domestic tourism market. The first factor is an objective demand of the consumer for qualitative travel ...
    • ROLE OF HISTORICAL AND CULTURAL HERITAGE IN THE DEVELOPMENT OF UKRAINIAN TOURISM 

      Horbatyuk, N.; Shapoval, V. (2021-05-12)
      The development of tourism in a country is closely linked to the historical and cultural heritage. It is thanks to tourism that many tourist routes are laid for the purpose of acquaintance, study, knowledge of a certain ...
    • SMART-TOURISM: NEW TECHNOLOGIES AND CHALLENGES OF MODERNITY 

      Kyryliuk, I. (2021-05-12)
      The problem of information provision and provision of services in the network of service of urban cultural tourism will be solved based on the analysis of the accumulated information about tourist objects and services. ...
    • SMART-TOURISM: THE LATEST TECHNOLOGIES AND MODERN CHALLENGES 

      Balitska, D.; Shapoval, V. (2021-05-12)
      Analysis of typical information resources that are actively used by consumers of tourism products and tour operators shows that the positive effect of the introduction of IIS as an information portal with information support ...
    • SPECIFICS OF ECOTOURISM DEVELOPMENT IN PANDEMIC CONDITIONS 

      Shvedun V., Sysoiva S. (2021-05-12)
      As one can see, in our country the situation with the number of mobile phone subscribers is good; the number of Internet users is at the level of that in Georgia and Armenia. However, in Ukraine there are problems with the ...
    • THE CONSEQUENCES OF COVID-19 IN THE FIELD OF TOURISM OF EGYPT 

      Elamir, Ashraf Mohammed Mostafa (2021-05-12)
      The tourist industry of Egypt will not be released from the crisis of COVID-19, without having experienced repeated shocks. However, it is known for its ability to withstand economic recession and crises, as it was during ...
    • THE INFLUENCE OF CYCLING INFRASTRUCTURE ON THE ECONOMY OF THE REGION 

      Orel, A.; Nepokupna, T. (2021-05-12)
      The development of production and economic activity in those sectors of the economy and those types of economic activity that are directly dependent on the service of tourists, is an integral, system-forming form of influence ...
    • THE INFLUENCE OF THE PANDEMIC ON THE FORMATION OF TRENDS IN THE TOURISM INDUSTRY 

      Yurchyshyna, L. (2021-05-12)
      For 2020, world experts have given optimistic forecasts for the tourism industry, because, according to the World Travel Council, it provides 300 million jobs. However, due to recent events in the tourism market due to the ...
    • TOURISM IN THE PANDEMIC PERIOD: FEATURES AND DEVELOPMENT TRENDS 

      Shapoval I., Shapoval V. (2021-05-12)
      A pandemic with closure of borders, mandatory quarantine, and restrictions on transportation between countries has made significant adjustments in all areas of our life. The tourism industry is no exception. However, this ...
    • TOURIST AND EXCURSION POTENTIAL OF ODESSA REGION 

      Shepeleva О., Melikh O. (2021-05-12)
      Today, the role of local lore in the development of Ukraine has grown significantly, because its main functions are the restoration and preservation of history, culture, traditions and national heritage with parallel ...
    • TRENDS OF HOTEL BUSINESS DEVELOPMENT IN UKRAINE 

      Baiguzina, E.; Bondarenko, L. (2021-05-12)
      The analysis of structural systems of the building plays a crucial role in the project implementation, requiring large investments at the first stage of reconstruction. Re-equip more efficiently than build a new one. Because ...
    • WORLD TOURIST INDUSTRY UNDER A PANDEMIC AND AFTER IT 

      Vaganyan, R.; Tarasenko, V. (2021-05-12)
      The purpose of the study is to analyze the current economic situation of the global tourism sector and identify its main trends that characterize travel and tourism in 2020. Given the above purpose, it is necessary to ...