THE ONLINE MENTIONS MANAGEMENT AS IMPORTANT PART OF BRAND’S COMMUNICATION STRATEGY

Gribinichenko, O.O.GribinichenkoYudina, N.N.Yudina2017-05-212017-05-212016-12http://ir.nmu.org.ua/handle/123456789/149307enTHE ONLINE MENTIONS MANAGEMENT AS IMPORTANT PART OF BRAND’S COMMUNICATION STRATEGYTHE ONLINE MENTIONS MANAGEMENT AS IMPORTANT PART OF BRAND’S COMMUNICATION STRATEGYArticle