Bondar, I.I.BondarYelizarova, K.K.YelizarovaSlyusarenko, A.A.SlyusarenkoMel’nikova, I.I.Mel’nikova2013-06-102013-06-102012-12-06http://ir.nmu.org.ua/handle/123456789/1643enLATERAL MARKETINGLATERAL MARKETING – THE NEW MARKETING TECHNOLOGYArticle