Krasochenko, K.K.KrasochenkoPetrenko, O.O.Petrenko2022-07-052022-07-052022Krasochenko K. The impact of social media on the image of a company / Kseniya Krasochenko, Petrenko Oksana // Тиждень студентської науки - 2022 : матеріали 77 студентської науково-технічної конференції (Дніпро, 16-20 травня 2022 року) – Дніпро : НТУ «ДП», 2022. – С. 408-410http://ir.nmu.org.ua/handle/123456789/160913The growing usage of social media today is affecting many spheres of life including business and the means of running it. It goes without saying that social media is a powerful tool for promoting business, boosting brand awareness, and shaping a positive brand image. The role of social media in building a company image is crucial nowadays. A key feature of social media is its openness. Social media provide a virtual network place where people can enjoy expressing their opinions, exchange opinions, share experiences, and publish and control messages anywhere anytimeensocial mediabusinessmediaArticle