Turkova, M.M.TurkovaSkibina, O. O.O. O.Skibina2013-06-162013-06-162008-12-10http://ir.nmu.org.ua/handle/123456789/2369enWORD-OF-MOUTH AND VIRAL MARKETINGTHE DIFFERENCE BETWEEN WORD-OF-MOUTH MARKETING AND VIRAL MARKETINGArticle