Yelizarova, K.K.YelizarovaYelyseyeva, N.N.YelyseyevaStepanyuk, M.M.StepanyukMel’nikova, I.I.Mel’nikova2013-06-082013-06-082012-12-06http://ir.nmu.org.ua/handle/123456789/1369enROLE OF ADVERTISINGMARKETING STRATEGYROLE OF ADVERTISING IN THE MARKETING STRATEGYArticle