Urgel, E.E.UrgelPilova, K. P.K. P.PilovaShvets, O. D.O. D.Shvets2013-06-122013-06-122008-12-10http://ir.nmu.org.ua/handle/123456789/2017enBRANDINGBRAND AND ITS COMPONENTSArticle