Bakareva, V.V.BakarevaBagrova, I. V.I. V.Bagrova2013-06-132013-06-132013-06-13http://ir.nmu.org.ua/handle/123456789/2070enIMPORTANCEESSENCEIMPORTANCE AND ESSENCE OF MARKETING PLANNINGArticle