Kirlash, M.M.KirlashYelizarov, I.I.YelizarovGoleva, I.I.GolevaMel’nikova, I.I.Mel’nikova2017-05-212017-05-212016-12http://ir.nmu.org.ua/handle/123456789/149319enTHE ROLE OF ADVERTISING IN MARKETING STRATEGYArticle