Pistunov, IgorIgorPistunov2022-07-072022-07-072021Pistunov I. OPTIMAL CHOICE OF ENTREPRENEURIAL MEASURES / Igor Pistunov // Actual problems of modern science and practice : abstracts of XXXII International Scientific and Practical Conference, June 29 – July 02, 2021. – Boston, 2021. – Pp. 69-73.http://ir.nmu.org.ua/handle/123456789/161030Sooner or later, every company begins to realize that the list of goods and / or services it provides is not enough to maintain a sustainable development regime. In some cases, such measures are planned due to the pre-bankruptcy state of the enterprise. In this case, planners determine a list of possible areas of enterprise development. Such a list may contain several measures, but in most cases their number does not exceed the options.enрежим сталого розвиткупідприємницький західArticle