WHІCH IS BETTER: AN UMBRELLA BRAND OR AN INDIVIDUAL BRAND?

Zaloznykh, K.K.ZaloznykhKozhemyakina, T. V.T. V.KozhemyakinaTereschenko, J. A.J. A.Tereschenko2013-06-132013-06-132013-06-13http://ir.nmu.org.ua/handle/123456789/2154enINDIVIDUAL BRANDUMBRELLA BRANDWHІCH IS BETTER: AN UMBRELLA BRAND OR AN INDIVIDUAL BRAND?Article