Yelizarov, I.I.YelizarovKruhlenko, L.L.KruhlenkoLyashenko, S.S.LyashenkoMel’nikova, I.I.Mel’nikova2013-06-082013-06-082012-12-06http://ir.nmu.org.ua/handle/123456789/1363enTACTICAL MARKETINGTACTICAL MARKETINGArticle