THE ROLE OF A TRADE MARK IN FORMING A COMPANY’S IMAGE IN FOREIGN MARKETS

Bondar, I.I.BondarYelizarov, I.I.YelizarovChichkan, A.A.ChichkanMel’nikova, I.I.Mel’nikova2013-06-162013-06-162012-12-06http://ir.nmu.org.ua/handle/123456789/2497enTRADE MARKTHE ROLE OF A TRADE MARK IN FORMING A COMPANY’S IMAGE IN FOREIGN MARKETSArticle