Romaniuta, A.A.RomaniutaShmalenko, Ya. V.Ya. V.ShmalenkoPolikarpova, Yu. O.Yu. O.Polikarpova2013-06-152013-06-152008-12-10http://ir.nmu.org.ua/handle/123456789/2348enBALANCED SCORECARDBALANCED SCORECARD IN MARKETINGArticle