Bondar, I.I.BondarYelizarov, I.I.YelizarovMazurenko, N.N.MazurenkoMel’nikova, I.I.Mel’nikova2013-06-102013-06-102012-12-06http://ir.nmu.org.ua/handle/123456789/1640enMARKETING COMMUNICATIONSINNOVATIVE MARKETING COMMUNICATIONSArticle