Beznosyk, M.M.BeznosykEvseyceva, O. S.O. S.EvseycevaHymenna, O. A.O. A.Hymenna2013-06-132013-06-132013-06-13http://ir.nmu.org.ua/handle/123456789/2077enGOING GREENGOING GREEN: THE MARKETING CHALLENGEArticle