Skryabina, E.E.SkryabinaPilova, K.K.PilovaShvets, O.O.Shvets2014-01-132014-01-132013-12-12http://ir.nmu.org.ua/handle/123456789/3376enMARKETING WARSMARKETING WARS: MISTAKES AND SUCCESSFUL STEPSArticle