Voytovych, I.I.VoytovychHlynskyy, N.N.Hlynskyy2014-01-122014-01-122013-12-12http://ir.nmu.org.ua/handle/123456789/3366enBRANDINGBRANDING IN DOMESTIC AND GLOBAL PRACTICE ON THE EXAMPLES OF “NESTLE” AND “ROSHEN” COMPANIESArticle