Виртуальные выставки – новые возможности маркетинговых коммуникаций
Abstract
The features of industrial exhibitions compared with conventional. It is revealed that the virtual exhibition takes a significant number of restrictions: for organizer – scale, exhibition area and number of participants; for exhibitors – the size of exhibition, for visitors – geographical and time limitations of access to the exhibition. This will allow personalized relationship with each of the visitor, transforming all the marketing activities of the company