Особливості розвитку електронної торгівлі в Україні
Journal
Economic Bulletin of Dnipro University of Technology
ISSN
2709-6459
Date Issued
2024-12
Author(s)
Рижкова Г. А.
DOI
10.33271/ebdut/88.120
Abstract
Результати. Проаналізовано розвиток ринку електронної комерції в Україні. Визначено систему факторів, які здійснили найбільш вагомий вплив на розвиток електронної комерції в Україні. Продемонстровано, що онлайн-торгівля під час пандемії COVID-19 та війни стала основним каналом забезпечення базових потреб населення, особливо в умовах порушення фізичного доступу населення до товарів. Виокремлено основні проблеми функціонування електронної комерції в сучасних умовах, які пов’язані із поглибленням кризових процесів в національній економіці. Надано оцінку потенціалу електронної комерції в Україні та визначено необхідні умови для його реалізації.
Results. The development of the e-commerce market in Ukraine was analyzed. A system of factors that had the most significant impact on the development of e-commerce in Ukraine was identified. It was demonstrated that online trade became the primary channel for meeting basic consumer needs during the COVID-19 pandemic and the war, especially under conditions of disrupted physical access to goods. The main problems of e-commerce functionality in the current environment, associated with the deepening of crisis processes in the national economy, were identified. The assessment of the potential of e-commerce in Ukraine was provided, and the necessary conditions for its realization were determined.
Results. The development of the e-commerce market in Ukraine was analyzed. A system of factors that had the most significant impact on the development of e-commerce in Ukraine was identified. It was demonstrated that online trade became the primary channel for meeting basic consumer needs during the COVID-19 pandemic and the war, especially under conditions of disrupted physical access to goods. The main problems of e-commerce functionality in the current environment, associated with the deepening of crisis processes in the national economy, were identified. The assessment of the potential of e-commerce in Ukraine was provided, and the necessary conditions for its realization were determined.
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EV20244_120-129.pdf
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683.46 KB
Format
Adobe PDF
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