The role of interactive marketing in agricultural investment attraction

Abstract

It is underlined that in the conditions of new opportunities to enter the European market the system of product promotion is important. It is important to get used to to market conditions, increasing the attractiveness of enterprises. It is important to admit that market system should current elements of the marketing complex. The Internet provides new modern methods and technologies of product promotion. Among its components are interactive marketing communications that are indispensable in the implementation of foreign economic activity. Consumers of Ukraine, Poland, and Germany point out the wide usage of Internet. It is underlined the tendencies to changes of Internet technical devices.To improve its management it is necessary to diagnose the evident resources of enterprises that is involved in the European market. It is especially actual for attraction of investments. A diagnostic method to assess the competiveness of agricultural producers in the market environment has been proposed. The analysis of sites of agroholdings of Ukraine according to the criteria of attractiveness for a potential buyer and investors was conducted. There is the need to improve the promotion of Ukrainian agroproducers in Internet.