Інтеграція сталого розвитку в сучасні стратегії менеджменту для онлайн-просування товарі
Journal
Economic Bulletin of Dnipro University of Technology
ISSN
2709-6459
Date Issued
2025
Author(s)
Касян С. Я.
Шаповал Д. Є.
DOI
10.33271/ebdut/91.057
Abstract
Було виявлено, що інтеграція принципів сталого розвитку в управлінські стратегії сприяє підвищенню комунікаційної ефективності просування, конкурентоспроможності компаній на ринку. Проаналізовано приклади успішних випадків, коли екологічні та соціальні ініціативи позитивно впливали на імідж бренду. У площині управління сталим розвитком компанії Patagonia встановлено низку основних моментів: екологічна стійкість, справедливі умови праці, підтримка місцевих громад, програма Worn Wear, Patagonia Provisions.
Виокремлено складові впровадження концепції сталого розвитку в управління компанією Miele: зменшення впливу на навколишнє середовище, програми переробки відходів.
It was found that integrating sustainable development principles into management strategies contributes to improving communication effectiveness in promotion and companies'
competitiveness in the market. Examples of successful cases where environmental and social initiatives had a positive impact on brand image were analysed. In terms of sustainable development management, the company Patagonia has established a number of key points: environmental sustainability, fair working conditions, support for local communities, the Worn Wear programme, and Patagonia Provisions. The components of implementing the concept of sustainable development in the management of Miele company are highlighted: reducing environmental impact, waste recycling programmes, social responsibility projects, etc. It is proposed to integrate the principles of sustainable development into management strategies as a tool for supporting economic stability, marketing efficiency and social responsibility in times of crisis. It has been established that even during military operations, companies that actively implement environmental and social initiatives maintain and strengthen their market positions, as well as contribute to the restoration and development of national society and Ukraine's independence.
Виокремлено складові впровадження концепції сталого розвитку в управління компанією Miele: зменшення впливу на навколишнє середовище, програми переробки відходів.
It was found that integrating sustainable development principles into management strategies contributes to improving communication effectiveness in promotion and companies'
competitiveness in the market. Examples of successful cases where environmental and social initiatives had a positive impact on brand image were analysed. In terms of sustainable development management, the company Patagonia has established a number of key points: environmental sustainability, fair working conditions, support for local communities, the Worn Wear programme, and Patagonia Provisions. The components of implementing the concept of sustainable development in the management of Miele company are highlighted: reducing environmental impact, waste recycling programmes, social responsibility projects, etc. It is proposed to integrate the principles of sustainable development into management strategies as a tool for supporting economic stability, marketing efficiency and social responsibility in times of crisis. It has been established that even during military operations, companies that actively implement environmental and social initiatives maintain and strengthen their market positions, as well as contribute to the restoration and development of national society and Ukraine's independence.
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