Сутність стратегії підприємства та класифікація її видів
Journal
Economic Bulletin of Dnipro University of Technology
ISSN
2709-6459
Date Issued
2023-06
Author(s)
Довбня С. Б.
Папуша І. В.
DOI
10.33271/ebdut/82.152
Abstract
Результати. Статтю присвячено дослідженню еволюції стратегії підприємства як економічної категорії та основного елемента стратегічного управління. Сформовано сучасне розуміння поняття «стратегія підприємства». Виявлено розбіжності щодо визначення й характеристики видів стратегій підприємства, способів її класифікації.
Results. The article is devoted to the study of the evolution of the company's strategy as an economic category and the main element of strategic management. A modern understanding of the concept of «enterprise strategy» has been formed. Disagreements were revealed regarding the definition and characteristics of types of enterprise strategy, methods of its classification. An updated modern interpretation of the concept of «enterprise strategy» was formed, the main types of strategy at different hierarchical levels were characterized according to the ssence, functional features, expected outcomes, etc. A mechanism for forming the company’s strategic set is proposed, which involves implementation in a logical sequence of stages, which ensures the validity of the process of forming the company’s strategy.
Results. The article is devoted to the study of the evolution of the company's strategy as an economic category and the main element of strategic management. A modern understanding of the concept of «enterprise strategy» has been formed. Disagreements were revealed regarding the definition and characteristics of types of enterprise strategy, methods of its classification. An updated modern interpretation of the concept of «enterprise strategy» was formed, the main types of strategy at different hierarchical levels were characterized according to the ssence, functional features, expected outcomes, etc. A mechanism for forming the company’s strategic set is proposed, which involves implementation in a logical sequence of stages, which ensures the validity of the process of forming the company’s strategy.
Subjects
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