The pandemic has revealed an opportunity for more diversified, ‘slower’, smaller, and more authentic experiences. We need to engage in a collective reflection on the future of tourism and on the sensitive links between tourism and the environment. We need more investment in technology, green infrastructure and value-added jobs. These will lead to a more sustainable, inclusive and resilient tourism sector.

The improvement of Ukraine’s prospects on the global tourism market is thereby caused by three components in the domestic tourism market. The first factor is an objective demand of the consumer for qualitative travel services. The second factor is an objective need for a tour operator to be competitive and create an integrated and creative tourist product with value-based pricing. The third component is the recommended use of the state aid for the development of qualitative Ukrainian tourism.

The analysis of structural systems of the building plays a crucial role in the project implementation, requiring large investments at the first stage of reconstruction. Re-equip more efficiently than build a new one. Because this method is more environmentally friendly and eliminates months of approvals and building permits. In established, densely built-up cities, re-equipment may be the only possible way to make a new facility. As a result of our study, it was found that the main disadvantage is the cost, because re-equipment is a very complex and expensive process. Typically, the implementation of re-equipment is about one and a half times more expensive than construction on vacant sites. Significantly limit the construction of cultural heritage sites, memorial or religious buildings, protected areas. During the project implementation the problem is the need to take into account structural requirements, namely additional elevators, load on the air conditioning system and water supply.

Analysis of typical information resources that are actively used by consumers of tourism products and tour operators shows that the positive effect of the introduction of IIS as an information portal with information support and services in the field of urban cultural tourism can be obtained using the concept of data warehouses (Data Warehouse, DW ) and systems of operational analytical data processing (Online Analytical Processing, OLAP) on the principles of open systems, in compliance with recognized standards and the use of proven solutions. The use of smart-technologies, neural marketing, software products for end-to-end automation of all business processes of a tourism enterprise today is not just a matter of leadership and creating competitive transformations.

The most important areas of effective management of the field of medical and health-improving services is the development and implementation of projects and programs for their development, providing an organizational and economic mechanism for interaction between the tourism administration, the private business and public sectors in order to coordinate their activities.

From the standpoint of managerial influence, the dynamic aspect of the development of crisis phenomena is becoming increasingly important as a consequence of the development of negative trends that can develop over time without creating crisis situations. The turning point in their development is to achieve a level at which the company moves from the quasi-equilibrium sphere to the state zone. When the balance between the elements of the enterprise as a socio-economic system and the enterprise and the socio-economic system of a higher level is disturbed, a crisis develops.

Pandemic has temporarily halted and probably radically changed the way religious travel and rituals take place, there are at least three reasons why pilgrimage and religious tourism will not experience any long-term negative consequences once travel bans are lifted.

During the Covid-19 pandemic in all countries of the world and Ukraine in particular, this industry almost stopped working. The process of state regulation of tourism requires the implementation of a set of organizational, economic, financial, managerial and other measures as components of effective implementation of public policy. Given the above, government regulation of tourism can be seen through the action of the basic mechanisms of regulation at all levels of management Linnaeus, the list of which authors include: a regulating, organizing, controlling, Correct pol, social and stimulating. Studies of the mechanisms of state regulation of tourism show that the basis of state regulation is the organizational mechanism.

In the conditions of a competitive struggle between cities, regions and countries, the problem of reproducing a unique and attractive image of the territory is actualized. Ukrainian cities have a unique cultural and creative potential, which is expressed in tangible and intangible objects of historical and cultural heritage, natural-geographical and geocultural characteristics, and in turn are a powerful resource for creating a kind of «face» of the Ukrainian city. There is a close relationship between culture and brand. The brand of any territory is a symbolic embodiment of the city in the eyes of the target audience. The brand of the city is necessary for the construction of the national brand, the cultural and historical heritage of the territory is extremely important. Material and spiritual values accumulated and preserved by generations create the basis for development, as well as positioning the city as a cultural and historical object in the geocultural space.

Digital and innovative technologies can significantly increase the level of development of the tourism sector, improve the quality of services and increase the competitiveness of tourism enterprises.