Innovative strategy as an element of competitiveness in the market

Abstract

The current situation in the market is characterized by a high level of competition, which necessitates the creation of an effective system for managing the economic activity of the enterprise to enhance its competitiveness. The constant variability of market conditions creates a range of demands for businesses. This fact highlights the need for flexible management systems and the use of innovative tools. One such tool is an innovative strategy, which will help shape and implement the necessary changes to achieve the desired results.