CONFLICT AS A FACTOR OF COMMUNICATION DEVELOPMENT IN TOURISM

Abstract

In conflict situations, each interested person tries to defend the own opinion and achieve the own goals. In touristic sector a tourist would like to pay less but to obtain more touristic services. Any person in this case gives arguments in his\her favor, gives the opportunity to present the interlocutor his/her arguments, and also tries to convey his/her own point of view through counterarguments. During a conflict all sides use all acceptable means and forms of influence in the situation and try to overcome the resistance of the other party.