CURRENT PROBLEMS OF STANDARDIZATION, CERTIFICATION AND CLASSIFICATION IN TOURISM

In order to form a dynamically growing tourism industry in Ukraine and increase the demand for these services around the world, it is necessary to internationally recognize the results of various enterprises in the field of tourism. The highest level of such recognition is based on standardization and certification, which guarantees compliance of the product (service) with the established requirements and specified quality. Therefore, bringing national standards to European and international requirements will help improve the quality of tourist services and create competitive domestic tourism products.