Optimizing advertising costs of banking services

One of the key elements of market infrastructure has a decisive influence on
the economic development of any country, serving the banking system. Reforming
the economic system of Ukraine is impossible without the existence and sustainable
development of the financial sector, where a significant role of commercial banks.
This is because it is the commercial banks in the market is one of the most important
elements of the economic structure for the organization of cash and capital resources.
With the consolidation trend of economic growth in our country, the question of
effective implementation of banks entrusted to them in a market economy functions
become more significant. Particular weight they gain in terms of sharpening the
competitive relationship in the Ukrainian banking market.