Analysis of typical information resources that are actively used by consumers of tourism products and tour operators shows that the positive effect of the introduction of IIS as an information portal with information support and services in the field of urban cultural tourism can be obtained using the concept of data warehouses (Data Warehouse, DW ) and systems of operational analytical data processing (Online Analytical Processing, OLAP) on the principles of open systems, in compliance with recognized standards and the use of proven solutions. The use of smart-technologies, neural marketing, software products for end-to-end automation of all business processes of a tourism enterprise today is not just a matter of leadership and creating competitive transformations.

The development of tourism in a country is closely linked to the historical and cultural heritage. It is thanks to tourism that many tourist routes are laid for the purpose of acquaintance, study, knowledge of a certain material or spiritual object by tourists. Ukraine is a country with an incredibly interesting historical and cultural heritage. Each city of the country is decorated with a certain attraction: palaces, manors, fortresses, monuments, museums, etc

The historical and cultural heritage of the country is exactly where to invest, and it will pay off after all, every country has buffets, swimming pools and sunbeds, and the historical and cultural heritage is something incredible and unique. In terms of raising the level of education, the revival of the spirituality of the population becomes a historical and cultural heritage an influential factor in tourism development. This is especially true of Ukraine. After all, Ukraine has significant potential for the development of cultural and educational tourism, which is due primarily to a large number of unique historical and cultural monuments. Given the complex historical past and centuries-old coexistence of many peoples and religions, Ukraine has significant cultural and tourist potential.

Due to the COVID-19 pandemic, the development of the tourism industry is under serious threat. It is possible to get out of the crisis situation only with new specific approaches to the organization of tourist activity. After the pandemic, the worldview and psychology of consumption in general will inevitably change, which will mean a new stage of competition in tourism, which will lead to a completely new distribution of resources in this market. In this regard, the urgent problem is to identify priority areas for tourism development in conditions of risk and uncertainty, which can positively affect the economic growth of any country as a whole, as well as the economic development of individual regions.