PROBLEMS OF ECOLOGICAL TOURISM DEVELOPMENT IN UKRAINE

We can also see the lack of established and working mechanisms that would ensure a constant connection between the owner of the farmstead, who is interested in selling their services and a client who wants to relax in one of the Ukrainian villages. The media pay little attention to this problem, which greatly complicates the process of perception and assimilation of information, on the one hand – potential tourists, on the other – the owners. It should also be noted that a single farm can not independently form and sell good tourist product. Creating an eco-tourism product requires the efforts of many people and people from many industries, who share a common goal.